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As Prime Day approaches, the excitement for one of the year’s biggest shopping events is palpable. Get psyched for July 16-17, our summer Christmas! (I mean Prime Day) Early preparation is key to gaining a competitive edge during this shopping bonanza. So, let’s dive into some fun and diverse themes to shape up your Prime Day strategy!

Crafting Your Prime Day Strategy: Ads and Discounts that Wow

  • Sponsored Products:

Best For: Boosting visibility and sales for specific items.

Example: Imagine a skincare brand launching a new anti-aging serum. Sponsored Products can spotlight this gem to everyone searching for similar skincare solutions.

  • Sponsored Brands:

Best For: Amplifying brand awareness and driving consideration.

Example: Picture an electronics company with a lineup of smart home devices. Sponsored Brands can showcase these gadgets to tech enthusiasts looking to upgrade their homes.

  • Sponsored Display Ads:

Best For: Retargeting visitors and attracting new audiences beyond Amazon.

Example: Think of a fashion retailer aiming to bring back shoppers who previously visited their website. Sponsored Display Ads can guide them straight to those unbeatable Prime Day deals.

  • Amazon DSP:

Best For: Reaching a broader audience and enhancing brand visibility.

Example: Consider a kitchenware brand dreaming of expanding its reach beyond Amazon. Amazon DSP can target cooking aficionados across the web, introducing them to your cozy kitchen must-haves.

Discount Strategies That Spark Joy:

  • Discount Percentage:

Offer enticing discounts ranging from 20-50% to grab attention and boost sales.

  • BOGOs:

Tempt customers with Buy One, Get One (BOGO) deals or bundle offers like “Buy 1, Get 1 20% Off.” Create a conditional discount on Amazon to encourage multiple purchases without needing a variety pack.

  • Tiered Discounts:

Encourage larger orders by offering tiered discounts based on quantity. For example, “10% off one item, 30% off two items.” Use Amazon’s promotion tool to automate these deals at checkout.

Embrace the anticipation and excitement that come with Prime Day. By tailoring your ad strategies and discount offerings to align perfectly with your brand, products, and goals, you can turn this event into a memorable and successful experience.

Let’s make this Prime Day unforgettable! And remember, if you’re finding it tough to keep up with all the trends and demands—WishingUWell is here to help you hit it out of the park!

Need help navigating the ever-changing world of e-commerce? 

Reach out to our experts at WishingUWell for help with all things Amazon!

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