Amazon’s annual Prime Day event is like Black Friday and Cyber Monday rolled into one, except it’s exclusively for Amazon Prime members. In 2022, Prime Day was bigger than ever before. In fact, it lasted for two whole days and had a global turnover of $11.2 billion. Amazon has announced that this year’s Prime Day will take place on July 11th and 12th. If you’re an eCommerce seller, you don’t want to miss out on this opportunity to increase sales and popularize your brand. To help you prepare, we have compiled a list of the most important FYIs for Prime Day 2023. Let’s dive in!
Plan Ahead for Shipping:
Prime Day sales tend to result in an influx of orders. Therefore, planning ahead for shipping can make all the difference for your eCommerce business. It only takes one poor experience for a customer to switch to a competitor. Make sure you have enough inventory, a primary shipping carrier, and backup carriers to ensure all shipments reach their destination on time. Preparing for the worst-case scenario by creating an agile plan is always the best way.
Give Your Products an Extra Edge:
One of the ways to stand out from the competition is to give your products a fresh look during Prime Day. Enhancing the quality of your product images and descriptions can go a long way. Update your product descriptions with trending keywords and offer bundle deals along with them. You can also highlight the features and benefits of your products in a creative manner. Ensure that the images are high quality, and the descriptions are detailed enough to influence the customer.
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Stock Up and Pick the Best Deals:
Ensure your online store is fully stocked with the items you think customers might buy a couple of days before the event begins at least. Additionally, make sure that you offer them attractive discounts which are lower than the competing prices. You should also restock the ‘Best Sellers’ and other items that are low in inventory. Provide discounts on blockbuster items to draw more attention from consumers and ultimately help increase sales and brand awareness.
Promote Your Products Ahead of Time:
It is vital to make new and returning customers aware of your products before the sale begins. Try different marketing strategies to promote your products on social media by posting teasers of the upcoming Prime Day deals to existing customers who might be interested. Use high-quality images and videos to increase customer engagement. Early promotion of your products will give you a better competitive edge.
Optimize Your Amazon Brand Store:
Review your Amazon Brand Store content and update your banners, logos, and imagery to reflect the Prime Day theme. Creating a “DEALS” tab is a great way to highlight any special deals or discounts that will be available during the Prime Day event. Be sure to utilize social media platforms, email newsletters, and other marketing channels to promote your store and Prime Day offers. Create buzz and excitement among your existing customer base and followers, directing them to visit your store to discover exclusive deals!
In Conclusion
Amazon Prime Day is on the rise, and as eCommerce sellers, it’s our time to shine. You can use these FYIs to make the most of the event. Start preparing early and avoid the last-minute rush. Make sure your website is ready to go, and that you have all the inventory you need. Furthermore, promote your products early and give them that extra push by enhancing the product descriptions and images. With these tips in mind, get ready to rock Prime Day 2023!
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