WishingUWell Insights

We’re not only consultants—we’re here to help you with all-things Amazon.
Read our blog to get your questions answered.

Merchandise Not Selling? This May be Why

An entrepreneur’s greatest worry is that his or her product or service won’t sell.  After all, the only reason a business fails is not enough customers.  The big challenge is to present your product in the way that is most appealing to customers to garner the volume of sales that you need.

Here are a few things that can cripple your online sales and suggestions to weather the storm:

  • Your product is hiding – Consumers cannot buy a product that they don’t know exists. If your product is lagging in search results, find out why and fix it. Are your critical keywords included in the product’s title?  Do you have compelling product information?
  • You have low-quality product images – You might have multiple product pictures, but if they are not high quality, they’re nearly just as worthless as having none. Image integrity is vital in selling a product. Since people can’t see your product in person, they want to be able to see them as clearly as possible through good quality pictures and videos.
  • There is not enough product information – Consumers purchase products when they are convinced that the product can fulfill their needs. Lack of product information can drive potential costumers away.
  • You’re not driving traffic – Once you have optimized your product listing on Amazon, make sure to find ways to drive traffic to your product. You can do this through other platforms such as a website with SEO, social media advertising Facebook, tutorial videos on YouTube, and more.
  • Not enough reviews – According to this Inc. article, “91 percent of people regularly or occasionally read online reviews, and 84 percent trust online reviews as much as a personal recommendation.” Nowadays, reviews are a must to help educate your potential customers why they need your product.

If you have a great product, make sure that you’re positioning it well.  Sometimes just a few changes in the way that you present your merchandise can make all of the difference.

Share on facebook
Share on twitter
Share on linkedin
Share on email
Share on print

Share

Lastest Post

A Brief Overview of Amazon’s Vine Program

Sponsored Brand Video advertisements are keyword targeted, cost-per-click, and link customers directly to the product detail page where they can learn more and purchase. This is a great opportunity to have your products stand out in desktop and mobile shopping results while also…

Read More »

Amazon Video Advertising

Sponsored Brand Video advertisements are keyword targeted, cost-per-click, and link customers directly to the product detail page where they can learn more and purchase. This is a great opportunity to have your products stand out in desktop and mobile shopping results while also…

Read More »

Amazon Brand Store Content

Amazon A+ Content