The differential effect that knowing the brand name has on customer response to the product or its marketing is known as brand equity. Isn’t it nice that customers would love to buy your product just by hearing its brand name? A lot of businesses have gained this favourable response but it took them time build their brand equity. Shorten the route with the information from this infographic.
![Managing Brand Equity [infographic]](https://www.wishinguwell.com/wp-content/uploads/2017/12/Managing-Brand-Equity.jpg "Managing Brand Equity [infographic]")
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