wishinguwell Leadership
Passion + commitment = success
Casey
Director
Warehouse Operations
As warehouse operator here at WishingUWell, Casey has been tasked with ensuring the quality of our inventory, making sure that each product that enters our warehouse meets the highest possible standards. He likes hanging out with family, 3d printing, and gaming in his free time.
Matthew
Vice President
Innovation
With a background in engineering, building efficient systems comes naturally to Matt, our VP of Innovation. He has an affinity for cooking, tennis, and golf, and is willing to help fellow colleagues on any project, recipe, or golf swing.
Abbigail
Director
Advertising and Promotion
Our advertising specialist Abbi has an extensive background in management, purchasing, and advertising. She has been with WUW for the last 6 years and has enjoyed growing alongside the company. When she's not at work she enjoys hiking and being outdoors with her pets.
Lyndsay
Director
Reporting and Analytics
Lyndsay started out working with product photography, but found her niche working with numbers and problem solving on the Reporting team. Her knack for combing through data to find helpful information that helps propel WishingUWell’s success is unmatched. Lyndsay enjoys being outdoors and spending time with her pets.
Larry
Chief Commercial Officer
As our CCO, Larry has brought his extensive life experiences to assist the WishingUWell team as our business grows. He worked building CPG brands for over 45 years before retiring, and now alternates between in-house work at WishingUWell and time in his Florida home office. Nature photography is one of his passions, and he’ll spend hours waiting for the perfect photo.
Jay
Director
Creative Services
Jay has been with WishingUWell for 6 years and has had his hand in multiple departments along the way. As Creative Director, his focus is to lead and support our creative minds in becoming the best designers, copywriters, and people they can be. His areas of expertise include graphic design, copywriting, and product listing optimization. He loves playing the guitar, golfing, and watching football on Sundays with his wife and two-year-old son, August.
Heather
Vice President
People
Heather operates as the leader of people and culture experience here at WishingUWell. She is responsible for employee recruitment, organizational design and effectiveness, training and development, HR policy, employee benefits, and DEI. Heather brings over 15 years of experience to the table, having had many successes in sales, marketing, recruiting and HR with several tech and start-up companies. She holds a Bachelor of Science in Business, with a second major in Psychology. Heather resides in Colorado Springs with her husband, three kiddos, and Siren, the office shih-tzu.
Brandon
Director
Purchasing
As head of purchasing, Brandon has an extensive background in procurement, inventory management, forecasting, competitive analysis, and repricing. He is intentional about bringing the most value possible to our collective team, and strives to motivate and uplift his fellow colleagues everyday with his positive attitude. He likes skiing the Rockies whenever he gets a chance, and mountaineering with his two dogs.
Michelle O'Neal
Brand Account Executive
Michelle is known for being a fiery, yet passionate vision keeper and strategist. With 11 years of experience in visual merchandising and account management, and a dedicated focus on the Amazon marketplace, Michelle is a jack of all trades when it comes to connecting with brands that are as devoted and driven as she is. She’s a Colorado native to the core, and the best person to ask about camping, fishing, hiking, and everything outdoors.
Ethan
Director
Brand Success
Ethan brings more than 10 years of professional brand/account management experience to the WishingUWell team. He worked in the sports industry previously as an account manager, who collaborated with professional and Olympic athletes across the United States. He is now responsible for managing the Brand Success team here at WishingUWell. Ethan is a Colorado native that enjoys the outdoors, sports, cooking, learning, and spending time with family and friends. He and his wife just had their first child, Theo, in March of this year!
Tyler
Chief Executive Officer
Tyler has always been an entrepreneur at heart. Having a strong desire to build a business from scratch, he left the University of Tulsa early, and founded WishingUWell in 2012. Since then, Tyler has founded and co-founded other businesses, become an experienced investor in startups, and even mentored young entrepreneurs. He is also a member of the Entrepreneurs’ and Young Presidents’ organizations. Tyler is a Colorado Springs native, and loves all of the natural beauty and outdoor activities Colorado has to offer.
Darsen
Financial Controller
As head of accounting, Darsen handles accounting operations, bookkeeping management, and overall finances for WishingUWell. His work ethic and dedication are employed both in the office and beyond. He’s a competitive bodybuilder and lifestyle coach who helps others achieve fitness goals and successful life planning. He even runs Wishing U Well’s fitness and weight training program. Darsen loves teaching the principles of hard work to anyone willing to invest in self-improvement inside and outside of his regular work duties.
Jacob
Vice President
Operations
Jake is dedicated to helping others grow and succeed, and supporting WishingUWell’s efforts to be a more collaborative and well-functioning team. He is the go-to person for taking on issues, troubleshooting, and driving results. His mission is simple—be the bulldozer that clears the path for his team to flourish. Jake previously held the title of Director of Warehouse Operations here at WishingUWell, but was recently promoted to VP of Operations, allowing him to focus more on the company’s overall success through operational experience. Jake holds a Bachelor of Science degree in Outdoor Recreation and Resource Management from Indiana University. He enjoys camping, golf, and spending time with his wife and two dachshunds.
Samuel
Information Technology Specialist
Sam studied traditional art, graphic design and computer science at Northwest Missouri State. His primary focus is on data-driven decisions that help ensure success on all digital and e-commerce platforms. Sam is a great example of the growth opportunities offered at WishingUWell. Having started in the warehouse, he quickly moved into a graphic designer position, and was promoted to Director of Creative Services soon after. He then shifted into his current role to fulfill business needs. When he is not coding or designing, Sam loves to get outdoors and enjoy nature with long hikes, paddle boarding, and camping.