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Customer Reviews on Amazon A List of Dos and Donts

Customer Reviews on Amazon: A List of Dos and Don’ts

If you’re a business owner, you know that customer reviews can make or break your reputation. But fear not, my friend. Improving your customer reviews doesn’t have to be a daunting task. Here are some quick tips to help you navigate the world of online customer reviews.


1. Make it easy to leave reviews

Make sure your customers know where they can find the review section and how to access it. Customers are more inclined to leave reviews when they don’t like a product, so making this process quick and easy will encourage more feedback

2. Respond to all reviews, both good and bad

Thank customers who leave positive reviews and address any criticism or issues raised in negative reviews with politeness and understanding. Customer loyalty is banked on customer satisfaction, and satisfaction is largely based on customer service.

3. Ask for detailed reviews

Encourage customers to provide as much detail as possible about their experience so that you can gain an accurate overview of customer satisfaction. Customers who take the time to leave product reviews should be given the courtesy of getting to explain exactly what they loved or didn’t love about your product.

4. Utilize the Amazon Vine Program

Amazon’s Vine Program allows select reviewers to order free products in exchange for honest opinions that help other potential customers make more informed shopping decisions. The first 10 reviews are the most crucial, especially for new products, as products with no reviews often get overlooked. Enlist in this program to help improve the accuracy of your reviews.

5. Share your best feedback on social media

Sharing your positive customer feedback with your followers will help attract new customers and build trust with prospective buyers.

6. Monitor sites regularly

Keep an eye on what people are saying about your products and take action if necessary. Monitoring reviews and using common customer complaints as a way to improve your products will help you better cater to your customers’ needs.

7. Use customer feedback to improve your business

Use customer feedback to help identify areas of improvement and ensure that you provide excellent service to all customers on a consistent basis.

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Contact our experts at WishingUWell for help today!


1. Incentivize reviews

Not only is it against Amazon’s policy to solicit positive reviews, but it could also potentially damage your product’s reputation. There is an option on your customers’ purchases to “Request a Review,” at which point you are allowed to ask customers what they thought of your product, but asking for positive reviews, or offering gifts in exchange for reviews is a big don’t. 

2. Ignore them

No matter how much you may dread reading negative feedback, addressing complaints head-on can actually work wonders for your reputation.

3. Fake it

Yes, it may be tempting to pad your reviews with friends and family members who sing your praises, but it will only hurt you in the long run. It is against Amazon’s policy, and your listing will be flagged if it is made known to Amazon.

4. Forget your manners

Even when dealing with a less-than-stellar review, always remember to say thanks for the feedback. It may not be easy, but in the world of Amazon selling, a little bit of kindness can go a long way.

In Conclusion

At the end of the day, it’s important for business owners to remember that positive customer reviews are worth their weight in gold and can be a powerful tool for success. Taking note of customers’ comments (both positive and negative) is an essential part of growth, as these reviews give you valuable insight into how you can make your product or service better. As it’s often said “Your customers are your best marketers”, so why not take some practical steps today to ensure you get the most out of your loyal customers?

Need help selling on Amazon?

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