Uncategorized

A Brief Overview of Amazon’s Vine Program

Sponsored Brand Video advertisements are keyword targeted, cost-per-click, and link customers directly to the product detail page where they can learn more and purchase. This is a great opportunity to have your products stand out in desktop and mobile shopping results while also…

Amazon Video Advertising

Sponsored Brand Video advertisements are keyword targeted, cost-per-click, and link customers directly to the product detail page where they can learn more and purchase. This is a great opportunity to have your products stand out in desktop and mobile shopping results while also…

WishingUWell’s New Amazon Managed Seller Services

WishingUWell is happy to introduce our new premium account management service—Managed Seller Services. With our latest partnership, remove all the guesswork from operating within the Amazon marketplace to maximize your potential and increase sales. You handle shipping, and we handle the rest! Not interested in handling shipping? Learn more about our Full-Service Partnership. We aim …

WishingUWell’s New Amazon Managed Seller Services Read More »

AMAZON PREDICTIONS FOR 2022

Last year was a big year for Amazon—they released several new products and services, made some huge acquisitions, and continued to dominate the e-commerce industry. So what can we expect from them in 2022?

Amazon 1P vs. 3P: Which is Better?

The preeminent question most sellers ask when considering whether they should sell their products on Amazon or not is if selling 1P or 3P works better—that is, whether they want Amazon to be the face of their brand or sell, distribute, and handle customer interface for themselves. Selling through the proper channels can make the …

Amazon 1P vs. 3P: Which is Better? Read More »

Navigating the Manage Your Customer Engagement (MYCE) Tool

Amazon recently rolled out the ‘Manage Your Customer Engagement’ tool, a marketing strategy designed to help brands better inform existing customers about new products. This feature is exclusively available to brands that have a Brand Store with followers, or customers with opt-in subscriptions to their store. It also only exists currently to inform customers about …

Navigating the Manage Your Customer Engagement (MYCE) Tool Read More »

How to Protect Your Brand on Amazon: 7 Steps & Best Practices from a Top-Rated 3P Seller

Amazon is the largest online retailer in North America with nearly 50% of the market share—making the sheer size and reach an attractive marketplace for brands looking to increase their online presence and build brand awareness. Unfortunately, it’s also a platform where unauthorized sellers profit from your brand’s hard work and reputation. This makes brand …

How to Protect Your Brand on Amazon: 7 Steps & Best Practices from a Top-Rated 3P Seller Read More »

What is Amazon’s Manage Your Customer Engagement(MYCE) Tool?

Amazon is implementing a tool called Manage Your Customer Engagement that aims to help registered brands advertise new products to their customers. The introduction of this email campaign will help brands to extend their marketing capabilities for new products. This feature will ideally help broaden the interaction between customers and brands in order to improve the buyer-seller …

What is Amazon’s Manage Your Customer Engagement(MYCE) Tool? Read More »

Amazon Brand Store Content

Amazon A+ Content