WishingUWell Insights

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Amazon’s Buy with Prime Feature

Amazon’s new Buy with Prime feature is revolutionizing the way that small businesses market to potential customers. For the first time, sellers have the ability to target their marketing specifically to interested buyers, and they only pay for what they use. This new feature is currently invitation-only, but it is expected to be available to all sellers soon. Here’s what you need to know about Amazon Buy with Prime. 

How does it work?

Sellers who are invited to participate in Buy with Prime create marketing campaigns using Amazon’s robust targeting options. Customers who see the ad and express interest are then added to the seller’s mailing list. From there, sellers can continue to market via email or other channels. Best of all, because customers have already expressed interest, conversion rates are typically high.


Amazon Buy with Prime is priced on a pay-per-use basis. There are no upfront costs or monthly fees; you only pay when someone expresses interest in your product. This makes it an extremely cost-effective way to reach new customers. 

Is it right for my business?

If you’re selling on Amazon and you’re not currently using Buy with Prime, you may be missing out on a big opportunity. With its pay-per-use pricing and ability to reach interested buyers, Buy with Prime is a great way to grow your business. If you’re not sure whether Buy with Prime is right for you, remember that you can cancel at any time.


Amazon Buy with Prime is a powerful new tool that allows sellers to reach interested buyers at a fraction of the cost of traditional advertising methods. If you sell on Amazon, there’s no reason not to give it a try today.

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