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Amazon Sellers: Are you Upholding Your End of the Bargain?

Amazon sellers have a number of responsibilities, not only to Amazon but to their customers. Measuring up to these responsibilities is part of sound Amazon brand management strategies that all vendors should employ.

Here’s a closer look at these all-important seller responsibilities:

Customer service

Amazon is known for its excellent customer service, and it expects its sellers to hold to the same high standards. If a customer sends an email, you should respond promptly—preferably within 24 hours. Requests for refunds should be addressed right away, and buyers should be fully reimbursed if appropriate. The seller should ship products with care, using sturdy packaging, with a traceable shipping method.  They should use signature-required delivery for high-cost items. Should there be a delay in delivery, the seller must immediately notify the customer and be proactive in resolving delays.


As an Amazon seller, you should fine-tune your fulfilment processes so that you do not lose track of any order. If an order cannot be fulfilled for any reason, immediately cancel the order and properly inform the buyer. Any cancellation should be followed by an apology to the customer.

To ensure an adequate supply of goods, Amazon sellers must be prepared for an increase in the volume order based on the season of the year. Typically, there is an increase in orders during the holidays, so being a smart seller, you should plan ahead for this uptick.

On-time delivery

Amazon sellers need to ship products within the promised time frame.  Amazon is well-loved for its two-day Prime delivery.  If sellers promise this feature and fail to follow through, they will tarnish Amazon’s reputation as well as their own.

If you’re keeping Amazon happy, you’ll likely be keeping your customers happy, too. When you work to please both parties, your profits will be rewarded by your efforts.

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